Behind the Scenes of VW's Black Beetle commercial
May 27, 2011 | 9:07 pm or 8:07 pm GMT
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Watch how The Mill created the CG beetle featured in the recent commercial for VW's 21st Century Beetle, which premiered during Super Bowl 2011.
About The Mill from wikipedia:
The Mill is a post-production and visual effects company launched in 1990 with offices in London, New York and Los Angeles.
The Mill's Film special effects subsidiary, Mill Film, won an Oscar for its work on the film Gladiator. The Mill was the first UK-based post-production company to set up offices in New York. The Mill is respected for high-end visual effects and is usually well represented at the numerous Advertising and Visual Effects awards ceremonies world-wide each year. The film unit closed in 2003, but as of 2009 has since been reopened due to the success of its work on television commercials and music videos. Some of the major advertising campaigns include Sony, Nike, Levis, Honda and Adidas.
The Mill also produces visual effects for several television dramas, including the revived BBC science fiction series Doctor Who and its spin-offs, Torchwood and the first two series of The Sarah Jane Adventures, as well as Merlin and Demons.
The Mill also owns online advertising approval, archiving and distribution site, BEAM.TV
According to its annual report, in 2005 The Mill had revenue of £32.5 million and operating profit of £5.2 million. In February 2007, The Mill was acquired by Private equity firm The Carlyle Group, in a deal rumoured to be worth £60 million.