The Avengers - Title Sequence

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| August 11, 2012 | 7:11 pm or 7:11 pm GMT

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from the Art of Title article:

Thor, Black Widow, Hawkeye, Iron Man, The Hulk, and Cap – an assembly of Earth’s mightiest heroes. It was only through battle that these disparate champions could be forged, kicking and screaming, into the motliest of crews and as we tumble and glide along tarnished shields, torn fabric, and broken glass, the heroes’ damaged armor tells the story. In the main-on-end titles to Joss Whedon’s master stroke of a film, Method Design subtly recounts the aftermath of the dawn of The Avengers.

A discussion with Creative Director STEVE VIOLA of Method Design.

Where did the original concept for the sequence come from?

When we first sat down to brainstorm, we got great guidance from Marvel on what they were looking for which allowed us to focus on specific areas. They wanted a photorealistic look, so from the start we didn’t explore a lot of graphic ideas. We also knew that Joss really wanted to focus on core themes from the film like “real stakes” and “group chemistry.”

As we honed in on our primary concepts, we had about seven that covered Joss’ key themes while incorporating others, from the Tesseract to New York City. The chosen concept actually went through a few iterations before it was ready to show. Originally, we were going with an abstract fly-through of the Helicarrier where we would come across some of the heroes’ items, but it wasn’t post-battle and it was just as much about the Helicarrier as the characters – which is how I originally pitched it to our concept artist, Chris Sanchez. I wanted something that dropped us into the high-tech world of S.H.I.E.L.D and stepped back from the actual characters so we could get a feel for them through their areas in the flying S.H.I.E.L.D. base.

So Chris began working, the frames looked great, and it was starting to take shape. Then we needed to figure out the details. The biggest question was whether or not the sequence should be “post-battle.” There were also a lot of things we still weren’t clear on since we hadn’t seen the entire film! Like whether or not all the heroes’ suits and weapons were in one location like a locker room. It really took shape in a brainstorm I had with Chris and our associate creative director Mike Sausa. We finally agreed it shouldn’t be about the Helicarrier, but simply about the heroes and what they went through – the Helicarrier was just a location. The idea was to approach it almost like a documentary filmmaker examining the damage and cost of war… “real stakes.”

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Categories:

• Visual Effects
• Title Sequence

Tags:

• method design
• steve viola
• the avengers